Thursday, February 26, 2009

Wet Wednesday

For Dr. Lee's Sport Marketing Class, we were assigned a project called a Sport Experience Audit. We were to divide into groups and chose a sporting event to prepare a questionnaire and to distribute it at the venue. My group members and myself chose to survey Cyclones fans at US Bank, and worked weeks on perfecting the questions. After some minor mishaps, we finally got the approval required from Dr. Lee and the Cyclones staff. Last night was the big night, where we were to find all of our data and get the results from the fans. Going into it, I had a feeling it was going to turn out badly. I was not entirely correct with this theory, but things did not definitely go smoothly. Being a Wednesday night, we weren't sure how the crowds would be, even though it was Wet Wednesday, meaning $1 beer night. With only 3 of us to find people willing enough, it was nearly impossible to obtain the 100 required for the project. After getting denied time after time, I gave up asking people and put the others in charge of recruiting. We came close to meeting our goal of 100 questionnaires completed, which is much more than we could have asked for.
Robby's dad got us one of his friend's suites, which was right behind the goal, and a decent view of the arena. He brought some friends, we reviewed the surveys, made friends with our suite neighbors, and enjoyed the game. The Cyclones dominated the Reading Royals with a 5-0 shutout. All in all, it was a good experience, but definitely a challenging one.

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